How to identify and prioritise your keywords.
Research of your keywords is the key to successful SEO. Potential visitors or future customers search for something you can offer and you need Google to display your website link on the first page of its search results, so you need to know what these search terms are popular for you product or service. This will likely be a combination of what you do and where you do it. The potential customer searching using a web browser may be looking for an electrician and they may search for the term ‘electrician in Wolverhampton’ so to have your products or services show up in the browser search results you need to have given the Google ‘bot’ a very big clue as to what your products and or services are, this way you will have a good chance that future customers will be clicking through to your website. They may also search for the keywords like, ‘cheap emergency electrician Wednesfield Wolverhampton’ known as a longtail keyword so then you need to know if there are enough people searching this term to be able to concentrate your wording to include this term.
One way to achieve this is to brainstorm keywords – write down everything you consider relevant, such as, house rewire, free callout electrician, domestic electrician, cheap electrician. Also create a list of where you offer your services, Wolverhampton Walsall Willenhall Wednesfield Bushbury Bilston, and so on. Write down what other services you may offer. Now combine your lists to make your list of what you think people would search for. Move over to Ubersuggest and type your search term into their free keyword search tool or any similar keyword suggestion tool you can find, as sample below.
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One way to search for keywords without having to use a keyword search tool is to start typing your search term into Google and as you do all sorts of helpful popular searches start appearing which can be very helpful as most people will click one of these offerings to save having to fully enter what they were going to search for. Add any relevant variations to your data sheet.
SEO gurus would put these keywords into a spreadsheet with search volumes, we are just trying to loosely prioritise how to construct your webpage wording to include as many of your keywords as possible but do this in a natural way and don’t ‘keyword stuff’ your article or you will suffer the wrath of the Google algorithm.