What is SEO?

SEO is the abbreviation of ‘search engine optimization’. This simply means, the process of improving a website’s content to increase its search engine ranking. But many other factors contribute to SEO, described by experts as ‘on-page SEO’ and ‘off-page SEO’.

The only goal of SEO is to get search engines to rank your website high in their search results.

Whenever people search for products, services, or information on topics, the better your SEO the higher up the ranking your website will be, which then means your website is more likely to be found and clicked on.

Ultimately, search engine optimisation aims to help attract website visitors who will become customers, clients or an audience that keeps coming back.

This is what SEO is, Search Engine Optimisation.